411 The job search

For new graduates or employees who return to the labour market after a pause, the job-search rules have changed. Technology has enabled organizations to review and classify the s resume software. Most job seekers write resume and cover letter s old how to obsolete language and formats. To counteract this, a skilled job seekers must use effective strategies to stand out from the fray. A few new rules for the labour market are as follows:

o keywords. Keywords are the words used in the offer that describes the skills that an employer is looking for employment. Recruitment software uses keywords for resume s reform and to separate the wheat from the chaff. Carefully read the job opportunities and integrate keywords appropriate to your resume posting. Develop your own unique to your profession keywords.

o personal brand. What distinguishes you 150 other applicants? Your unique skills and personality or the "trademark". Traditionally used by corporations, branding is now an integral part of the arsenal of a job-seekers. Find your "brand" can also help to clarify business to target in your search for employment.

o s of return to the multiple. Each job seeker must have a basic resume (for your eyes only) that describes what you did. This recovery, you must develop targeted s resume for specific jobs. Curriculum vitae should be targeted a specific career, then the specific organization. Do not use a recovery or a cover letter to apply to multiple job offers.

o Design. A resume is a marketing tool, you can use some creativity in your design and layout. If you're in a creative field, use your resume to showcase your creative abilities. In more conservative areas, such as business, law and medicine, you can still use creativity inspired resume presentation by developing your key words and vocabulary. Use the web templates - make your resume stand out!

s o the cover letter. The cover letter added s sizzle to resume package. Highlight why someone should hire you and offers reasons why hiring you world benefit from the company. Keep the positive, focused tone and please, replay, correcting, replay. Answer the question posed by the recruiter, "why should I bring you an interview." Tell them what you can do for their business – how you would be an asset.

o search. It goes without saying, but unfortunately, that job seekers not all understand this rule. Your prospective research organization. Use the company website and library. Read the strategic plan, the report of the company and marketing materials. Understand what they do, why they are doing and how they do.

o use, professional resources, i.e., coaching career. The process of job-search involves many elements. Career coaches help job seekers in a personal job-search strategy targeting the jobs they want. They can cut through the clutter and help clear strategy. Instead of browse mountains of books and articles, leave a clear career coach and empowerment from you in order to maximize your research efforts.

The key is to remember that you are yourself, so think of you as you, Inc. using the same s marketing tool that companies use to market products. Be creative, to focus and to be positive. Don't forget: your dream job is just around the corner.

Kathy McFarland Sciannella is a professional career coach and owner to cultivate your career [http://www.cultivatecareer.com] she has also written on a variety of career issues.